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A thorough analysis of the market, the competitors, the current brand identity and brand architecture is the basis of successful brand development. These findings and the results of interviews with management and employees, as well as current and potential customers, help to gain important input for the future positioning of the brand and the visual implementation derived therefrom.
«A logo does not make a brand». With our proven process of analysis, we filter out the brand values with you in a workshop, work on positioning, and develop the design and content basis of the differentiating brand. Here we have a clearly structured process: from the briefing to the roll out.
Since B2B companies do not act for consumers, but rather supply other companies with products and services, the considerations and measures in regard to marketing and communication are very different from those in the consumer sector.
B2B marketing is characterised by enormous depth. Complex markets, explanatory products / services, special taste-maker target groups and internationality are factors that must be taken into account.
As specialists we support companies from the sectors of industry, construction, or IT with solutions and concepts. Whether determining the correct positioning, the brand development and its associated external appearance, or concrete implementations, such as product launches, re-launches and sales support measures.
As Swiss Representative Office of «E3», the largest international network of owner-managed B2B agencies, we have been focusing for years on the subject of B2B marketing. Thus most importantly, our export-oriented customers are able to count on over 600 B2B specialists from 26 countries. Large B2B brands such as ThyssenKrupp, ZF, and Siemens are already making use of the cross-border services of E3 agencies.
Whether in the financial industry, soft drinks, plant protection, numismatics or wine – zurMarke® works for a huge number of customers in B2C marketing. We thereby rely not only on the established disciplines of classic advertising, dialogue marketing or sales promotion, but connect them with the digital world – always with a professional eye on our customer’s brand.
We create campaigns and measures and also manage the corresponding annual plan and media planning – everything from one source, with plenty of expertise and experience.
The traditional job advertisement does not do justice to the challenging situation in the competition for professionals and talents. These days, if you want to leave a lasting impression with potential employees, you must also direct your marketing and communications efforts towards Human Resources.
If there already exists a problem area in this respect, it may have many different faces. As a partner, we will analyse the situation and show you ways to improve it. These can be in employer branding, in the combination of measures, or in a different area, which reduces the attractiveness for potential employees. Here, the question of what specialists the company needs today, and especially in the future, plays a central role.
The field of possibilities, is relatively wide, because increasingly marketing strategy is dominating the HR sector. Especially the area of social media is gaining further interest, when it comes to the recruitment of professionals. Whether kununu, LinkedIn, Facebook or XING – these platforms offer huge potential. We have the expertise to do this.
The website is the pivotal point of all online activities. A brand and customer compatible appearance on computers, tablets and smartphones is therefore of great importance. zurMarke® creates websites, which with Responsive Design present a professional appearance on all devices. At the same time, tailor-made Content Management Systems and integration with social media belong as much to the standard as does a brand appropriate and positioned presence in the digital world.
Specific applications that have an added customer benefit, can be ideal in an app. With the help of geo-marketing, very intelligent solutions can be formulated here.
Facebook, Twitter, XING or LinkedIn. Currently, the whole world revolves around social media. Depending on the objective, the use of these media is also becoming a profitable marketing tool for companies. We advise clients in this regard and demonstrate the possibilities – also for your company. ￼