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In the beginning, the idea was for a new electrical company – a startup for electrical, telecoms and data. On this basis, zurMarke® set to work and developed a new name and the accompanying multidimensional logo, which clearly stands out in the relevant market. Evolta stands for electric, volts, and amperes. The different coloured surfaces reflect the company sectors and their interconnectedness.
The new brand identity was implemented in the form of stationery, car lettering, work clothes, etc. More implementations to follow…