nuga: we represent nuga systems and nuga elements

Collaboration with Nuga began with the implementation of a new brand architecture, because the brand Nuga consists of two different operations, which should both be positioned independently of each other on the market: Nuga Systems for the development and marketing of recycling machines and Nuga Elements as a manufacturing plant for precision mechanics.

Two logos were created, two clarifying slogans, but a single colour coding and a common appearance with different imagery for different target groups. On this basis, the agency implemented the various B2B activities and projects: Trade fairs, prospectuses and brochures, websites, dialogue marketing, etc.