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The Zanolari brand is one of the oldest wine brands in Switzerland. Generations have known the «Veltliner» and the small drinking glasses. With this long history in mind, a rejuvenation of the brand was nevertheless desired. So new target groups get to know and appreciate the Zanolari wines and grape juices from the Valtellina.
The agency developed a new corporate design for the Zanolari brand, with a modern logo and the slogan «la nuova valtellina», which stands for the awakening in this traditional wine region. The Agency also implemented various sales mailouts based on the new brand identity.