Naming, Branding & B2B Marketing
Our collaboration with avasis, the Swiss product lifecycle management specialists, began several years ago with the brandredesign. The company values were analysed and compared with the customer's perspective at a workshop. This resulted in not just a new name and a new claim, but an entire brand world, reflected in a variety of B2B measures. We are thus responsible for trade fair appearances, event communication, and specialist advertisements.
