BBZ Schaffhausen
For the Vocational Training Center of the Canton of Schaffhausen, zurMarke executed the complete branding process from the ground up. The existing Higher Vocational College was integrated into the new BBZ brand. With the motivating claim “Here I take the next step” the brand stands for a broad range of educational programs, positive future prospects, and a fresh, colorful brand world. From the brand manual to stationery, print materials, and trade fair appearances, everything was consistently implemented by zurMarke to prepare BBZ Schaffhausen for the future.
