McDonalds Switzerland – New opening Löwenstrasse

McDonald’s Switzerland

"For a lion's appetite in the heart of Zurich". Based around this central message, zurMarke developed the communications and accompanying sales promotion for the opening of the new branch on Löwenstrasse in Zurich. The restaurant opening was announced and associated with offers through outdoor advertising and conventional advertising on public transport and in commuter newspapers. New technological opportunities, such as mobile targeting, were also exploited in the opening phase. Incidentally, zurMarke won a Best of International Silver Award in Stuttgart for this project!