Bartholet Ropeways AG
A new brand strategy only unfolds its impact when it is communicated consistently and credibly – internally as well as externally. For Bartholet Ropeways AG, we were able to conceive and implement the brand big bang: internally with a concise poster and a movie to introduce the new brand presence, externally with a targeted poster mailing to customers and partners to present the new brand strategy. Because brands are not created in design – but in the minds of the people who live them.
