Bartholet Ropeways AG
The brand big bang – communicated consistently internally and externally
Bartholet Ropeways AG introduced a new brand strategy. zurMarke conceived and implemented the brand big bang, with which the new presence was credibly anchored both internally and externally.
Challenge: Anchoring a new brand strategy credibly internally and externally
A new brand strategy only takes effect when it is communicated consistently and credibly – internally among employees and externally among customers and partners.
Solution: Poster, movie and mailing for employees, customers and partners
zurMarke conceived and realised the brand big bang: internally with a striking poster and a movie to introduce the new brand presence, externally with a targeted poster mailing to customers and partners presenting the new brand strategy.
Result
The new brand presence of Bartholet Ropeways AG was introduced consistently and credibly internally among employees and externally among customers and partners.
zurMarke brings brand strategies to life – through consistent internal and external launch communication.
