Profingo
Profingo – the regional comparison platform for Eastern Switzerland
Work: With Profingo, a new platform for tradespeople and service providers from Eastern Switzerland goes live. Regional, digital and consistently focused on closeness between providers and clients. zurMarke was able to support this innovative start-up as a sparring partner – from the further development of the brand presence and the fine-tuning of the platform features to the optimisation of the digital workflow. For the market entry, we developed and implemented a performance-oriented online display campaign on LinkedIn, including target-group-specific landing pages and regional targeting. In addition, we took care of the SEO optimisation of the platform and all relevant pages to build sustainable visibility. A project that shows how strategy, brand and performance marketing can work together.
