Profingo
Digital market entry with brand, platform and performance marketing
Profingo is a new, regional comparison platform for tradespeople and service providers in Eastern Switzerland. zurMarke supported the start-up as a sparring partner during its market entry.
Challenge: Establishing a new platform in the market
As an innovative start-up, Profingo had to sharpen its brand presence, refine its platform functions and digital workflow, and build effective digital market activity for the launch – all at the same time.
Solution: Connecting brand, landing pages and a LinkedIn campaign
zurMarke further developed the brand presence, optimised the platform functions and workflow, and delivered a performance-oriented online display campaign on LinkedIn for the market entry, with audience-specific landing pages and regional targeting. In addition, zurMarke handled the SEO optimisation of the platform and all relevant pages for sustainable visibility.
Result
Profingo gained a consistent digital market presence in which brand, platform and performance marketing are aligned, along with a solid foundation for regional visibility and sustainable organic discoverability.
zurMarke supports start-ups and platforms with their digital market entry – from branding and landing pages to LinkedIn and SEO.
