Bartholet Ropeways AG
When international strategy becomes a brand.
For the internationally active industrial company Bartholet Ropeways AG, we were able to develop the new brand identity from the ground up. The starting point: a joint positioning workshop with the executive management. Building on this, the international brand strategy, the new claim we move. we connect. – clear messages as well as a consistent corporate design – were created and condensed in the Brand Guide as the strategic foundation for all markets. The result: a brand that moves. Technologically. Emotionally. Internationally.
