A new brand is born! zurMarke was asked to develop a new brand for the new Swiss all-in-one platform in the field of digital training and online exams. The advertising agency from eastern Switzerland was responsible for the brand strategy, naming, logo and brand design, including the corporate design manual.
The figurative mark in the form of a wise owl is called Päuli and is the likeable mascot for all edoniq products. A modern brand for a modern technology.